
Creation of the fragrance brand PREMIÈRE NOTE.

Creation of AGATHA licensed fragrances.

Creation of the HORSEBALL perfume brand.
Creation of LULUCASTAGNETTE licensed fragrances.

Integration of the Design NA Studio agency, rebranded ARCHITECTS OF MIND.

Integration of SAUVAGINE, promotional item agency.
Integration of the fragrance brand LA MANUFACTURE.
Creation of CHANTAL THOMASS licensed fragrances.
Creation of GAS BIJOUX licensed fragrances.

Integration of the Millenium Fragrances company with 3 licensed brands for children: KALOO, KOKESHI, CLAYEUX.
Creation of LES NÉRÉIDES licensed fragrances.
Creation of ZILLI licensed fragrances.

Acquisition of premium perfumeries in Paris (Feel Unique boutiques).

Acquisition of REXALINE LABS, skincare brand.

Integration of DALI and CHARRIOL licensed fragrances.
Acquisition of CAFÉ PARFUMS, TAXI, THÉ, WATT fragrance brands.

Acquisition of BLACK UP, Colour Cosmetics brand.

Acquisition of LE COUVENT brand.
Launch of licensed LANCEL fragrances.
Launch of licensed INÈS DE LA FRESSANGE fragrances.