Since 1996, teenagers fell in love with LuluCastagnette’s mischievous knitwear collection and its teddy bear mascot. The brand claims a sweet and fun universe, "still inspired by the innocence of childhood", as described by Charles Lahmi , the founder of the brand.

The brand was named after "Lulu", the energetic son of French legendary songwriter Serge Gainsbourg.
Firmly established from the beginning in the french textile industry, LuluCastagnette marked its time but has evolved since, offering its own original universe, mixing an urban feminine style with a touch of insolence.
LuluCastagnette fragrances are developped in accordance with the spirit of brand with freshness, humour and feminity.

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